Master the Art of FSBO: Your Comprehensive Guide to Listing and Selling Your Property on Facebook
How To List Your Property For Sale By Owner on Facebook
Facebook Marketplace has become one of the most effective free platforms for FSBO sellers — especially in smaller markets like Northeast Pennsylvania where buyer pools in local community groups are active and engaged. Here's how to do it right.
Take high-quality photos
Good photos are the single most important factor in an FSBO listing. Use natural light, shoot from corners to show room depth, and include exterior shots from multiple angles. Clean and declutter before you shoot.
Write a clear, honest description
Include the property address, bed/bath count, square footage, lot size, notable features, condition, and your asking price. Be honest about the condition — it filters out unserious buyers and builds trust with serious ones.
Post on Facebook Marketplace
Go to Marketplace and select "Homes for Sale or Rent." Fill in all the fields accurately. Set your price and choose whether you want to hide it or display it. A displayed price gets more inquiries.
Share in local community groups
Search for "[Your City] Real Estate," "[County] Homes for Sale," and general local community groups. Post in each one with photos and a link to your Marketplace listing. Local buyers scroll these groups daily.
Respond to inquiries fast
Speed matters. Buyers messaging multiple listings go with whoever responds first. Have Messenger notifications on and reply to every inquiry within an hour if possible.
Qualify buyers before showings
Before scheduling a walkthrough, ask: Are they pre-approved or paying cash? When do they want to close? What's their situation? This filters out low-intent leads and protects your time.
Some Final Tips
Refresh your listing every few days — Facebook Marketplace ranks newer posts higher in search results.
Never share your property address publicly in the post description. Share it privately once you've qualified the buyer.
Take cash or certified funds only at closing. Never accept personal checks from strangers.
Have a real estate attorney review any purchase agreement before you sign. This is especially important for FSBO transactions where you don't have agent representation.
Consider having your home pre-inspected. It builds buyer confidence and reduces the chance of last-minute renegotiation.
Pre-Written Message Templates
Initial Inquiry Response
“Thanks for reaching out! The property at [ADDRESS] is still available. It's a [BEDS] bed / [BATHS] bath, [SQFT] sq ft home asking $[PRICE]. Are you pre-approved for a mortgage or purchasing with cash? Happy to answer any questions or set up a showing.”
Scheduling a Viewing
“Great! I have availability [DAY] at [TIME] or [DAY] at [TIME]. Which works for you? The address is [FULL ADDRESS]. Plan for about 20–30 minutes to walk through the property.”
Providing Additional Info
“Happy to share more details. The property was built in [YEAR], roof was replaced [YEAR], and the HVAC is [AGE]. [ADD ANY NOTABLE UPDATES]. Let me know what else you'd like to know or if you'd like to schedule a walk-through.”
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